This Valentines day, LA based creative producer, hopeless jean junkie, and Denim Dudes friend and neighbour, Zoe Rosenberg has just launched this gorgeous covid project: a universal ode to love… in a pair of jeans.

To My Favorite Pair,

Your caresses linger on me when others cannot.
You’ve found my body’s curves. Bent but never broken, you relaxed without detour, following me unflinchingly. You trace without constraining me. You join me when I join the world, reassuring and ready to rise to any occasion. The good, the bad, the unimaginable.

In times together we sit—sometimes in silence, often in concert. We dance—slowly, sensually, other times frenzied, unfettered. We dare to be alone. I can forget you’re here while knowing you’re always there. Accommodating, never demanding. Always tenderly
embracing, speaking softly when I need to be consoled, deliberately in times of doubt. You’ve kept me cool on warm nights and smoking hot all year.

Companion and protector, blanket and armor, with you I feel the air not the wind. Together we take on the world, you and me in our cozy, sexy, serenity.

Together we take on the world,
Yours always, as I know you are mine

"Durable, sexy, and uncomplicated; jeans are strong symbolic contrast to the new found complications of going outside and connecting"

— Zoe Rosenberg

We talked to Zoe about the video, the inspiration behind it and the process that led to this very sexy, deliciously choreographed ode to making out in a pair of jeans:

Denim Dudes: I remember when you had the idea for this film and you sent me a voice memo describing the intimacy of making out with someone whilst fully clothed. And how that took on a new meaning during Covid.

Zoe Rosenberg: In a time of unprecedented separation I wanted to better understand something universal and human, a feeling we share but we rarely discuss. An appreciation for the small, ineffable pleasures, too easily forgotten in time apart. The sounds, the touches, the ‘just abouts’. Keep Your Pants On is about capturing a specific but universal feeling. Our nostalgia for intimacies old and new.

DD: I recall us talking about ASMR and the small but very sexy sounds of denim-against-denim. The idea of denim actually being a part of what makes the moment special. That really resonated with me.

ZR: Exactly. You’re meeting someone new. You’re wearing your favorite pair of pants. You set an intention. Its not the destination but the journey you’re after. The familiar zipper buzz and methodic button pop give way to the sounds of friction and static. You feel the denim against your skin, see the beauty in its varied imperfections. You are energized, confident, savoring. You are present.

DD: That’s it! And I feel like in 2020, we collectively became more present. Do you think this is why this film came about?

ZR: “Yes, and a broader appreciation for the granular details. Denim is a million minor storied, details coming together for the sole purpose of you. It’s not about how you’ve been or where you’re going but the connection between moments that remind us to be vulnerable, raw, imperfect. Denim is there to remind us.”

"It’s not about how you’ve been or where you’re going but the connection between moments that remind us to be vulnerable, raw, imperfect"

— Zoe Rosenberg

DD: What do jeans mean to you?

ZR: They’re durable, sexy, and uncomplicated and I used them as a strong symbolic contrast to the new found complications of going outside and connecting. A visualization of an ineffable but collective experience. We all have ‘that pair of jeans’.

Keep Your Pants On; still from the video