For our third instalment with Project trade show and their Blue Room initiative enabled us to address some of the big themes effecting the denim industry right now: sustainability, story-telling, marketing, social media and the definition of premium. In this episode we talk to Adriana Galijasevic about Sustainability and Scalability: How can today’s big-box brands navigate their own complex supply chain to create a safer jean for tomorrow?
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Trend forecaster, denim designer, industry journalist and author of Denim Dudes.