This is a place where you can find all things denim related: we explore the passionate and talented individuals that make up the industry, their homes, collections and lives. Find interviews, profiles, videos and of course tons of inspirational unseen imagery from the book Denim Dudes, the upcoming Denim Dudettes and new, commissioned shoots.

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The Book.

272 pages of denim style, showcasing 85 of today’s most inspirational denim designers, aficionados and obsessives.

Trend Consulting

Amy Leverton has been working in the denim industry since 2003; for four years as a denim and casual wear designer and the last 9 years in trend forecasting and consultancy. She has worked for the two worldā€™s leading trend forecasting sites; WGSN and Stylesight, heading up the denim and youth departments at both companies. In June 2015, after the launch of Denim Dudes, she registered her company in Los Angeles, California where she currently lives and works as an industry consultant.

Her clients include Leviā€™s, Kingpins and Vivienne Westwood.

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