Name: Katy Al-Rubeyi

Current job title/ position: Co-founder STORY mfg.

Specialty and Expertise: Conscious design & manufacture, denim & street trend, vegan baking & peanut butter pairings.

What’s your favourite city for denim shopping? Bangkok: amazing vintage markets + unparalleled food + tropical weather = dream shopping day.

Links: @katy_storymfgĀ / Linkedin / Storymfg.comĀ / @storymfg

Katy Al-Rubeyi is co-founder of sustainable British apparel brand STORY mfg. with her husband Saeed. The brand regularly takes the pair to India and Thailand – sourcing local handmade fabrics and ancient natural processes, designing and developing new collections, and managing production. Before the label became her bread and butter, Katy was a denim and streetwear trend consultant. She was the denim editor at WGSN for 4 years, before setting up her own consultancy, Denim Forum, to directly work with denim mills and manufacturers on sustainable trends and innovations. Katy wears indigo, eats vegetables and posts digitally as @katy_storymfg.

Photos by Danny North for Denim Dudettes

Website | + posts

Trend forecaster, denim designer, industry journalist and author of Denim Dudes.