Name: Mohsin Sajid

Current job title/ position: Creative Director / Owner of ENDRIME; Denim and Workwear Visiting Lecturer at Royal College of Art and Ravensboune; Denim Masterclass Professor at Blackhorse Lane Ateliers; Head of Design at US GROUP

Specialty and Expertise: Creative Direction, with strong management and mentoring skills. 
In-depth fabric, finish knowledge & experience partnering with Far Eastern & European manufacturers. Premium, Commercial, Fashion, Denim, British Heritage & Sports Lifestyle Brand design.

Your favorite denim store in the world: “The best denim shop in the world has to be in my home city, London “Son of a Stag” – The owners Rudy and Linda are the nicest, they stock some ultra rare denim including ENDRIME – and many items exclusive to them, that can only be found in their shop – They also collect, and have the biggest archive of working vintage working sewing machines, denim sunscreens ( banners ) and everything else in between – They have just opened a 2nd shop “soldier blue”  – which I’m sure will itself become a second mecca in London denim if not the world.”

Links: / / @endrime

Resume Highlights:

Mohsin Sajid is British trained Fashion Designer, who for the last 16 years has specialised in denim design. He is a skilled pattern cutter and tailor – focusing on modern ergonomic denim fits with clean construction with his brand Endrime.

He started his career at Oki-ni, where he designed for Levi’s Japan, Levi’s Europe, Evisu and Aquascutum. He then consulted for several prestigious brands from: Edwin Europe, Pringle of Scotland, John Richmond, Puma AG, Ducati, DKNY JEANS International, Timberland and most recently Desert Studio in Dubai.

Mohsin also consults for Denim mills, most recently working with both Kassim Denim Mill and US Group who are both based in Pakistan.

Mohsin has also been a visiting Lecturer at 9 leading Universities; Royal College of Art, Westminster (Harrow), London College of Fashion, Ravensbourne, Falmouth, Salford, Southampton Solent, Plymouth College of Art & LASALLE College of the Arts, Singapore – Every season he personally sponsors up to 6 students with full denim sponsorship – partnering with Cone Denim and Kaihara Denim mill in Japan.

Since May 2016, Mohsin runs his Denim Masterclass at Blackhorse Lane Ateliers – which are open to the public.

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Trend forecaster, denim designer, industry journalist and author of Denim Dudes.