After releasing their Fall/Winter collection earlier this month, Awake NY’s founder Angelo Baque is back at it again. This time, finally releasing the much anticipated Levi’s collaboration they teased in the summer with that collaborative back patch image. This new collection features a limited-edition collection of Levi’s Authorized Vintage Truckers and 501 jeans, combining upcycled menswear with classic denim. As the former Brand Director of the streetwear giant Supreme, and through his love of vintage and traditional mens shirting, Baque brings a unique design perspective to this upcycled collab.  

This much anticipated and very limited collection taps the DIY spirit of both denim and streetwear. Consisting of the vintage Type III trucker and the classic 501 cut, a custom designed collage of vintage-inspired printed fabric patches, with designs ranging from polka dots to animal print, all meticulously stitched to each vintage garment using black thread gives each of the one-of-one vintage garments a modern yet homemade feel.

Levi’s X Awake NY Fall/Winter 2020 Collaboration Campaign.

For the Fall campaign, Baque tapped portrait photographer Quil Lemons to shoot the collection in Lemon’s hometown of Philadelphia.

The narrative I wanted to tell was about family, specifically – what does the African American Family look like today?” says Baque. “The goal is to break the stereotype of this idea of the fragmented African American family this is commonly caught up in struggle and despair. These images are about creating a new narrative based on unity and love.”

Levi’s X Awake NY Fall/Winter 2020 Collaboration Campaign.
Levi’s X Awake NY Fall/Winter 2020 Collaboration Campaign.

Set to launch on November 24 starting at 11AM EST, the full Awake NY x Levi’s collection will be available from the Awake NY website.